Throughout the course of history there has never been an easier or better time to start your own business then there is today. With the growth of technology, it’s crucial that you have an effective Internet marketing plan in place. Internet marketing is so important because your customers are online. Considering that over 4.2 billion people are on the Internet, it’s a great opportunity for you to reach leads that are looking for your business. There are billions of people online just waiting to find your company. People use the Internet to find all types of information. They’re constantly conducting searches to find relevant information about businesses, products, and services. By investing in Internet marketing, you’re helping your company reach those interested leads.